There is an old adage that says “social media is not real life,” and if you want another example of that in the media landscape, look no further than what just happened with Scream 7, both in terms of audience scores and its overall box office returns this weekend.
Despite being lambasted by critics with a series-low 34% Rotten Tomatoes score, audiences have instead given it a quite good 78%, a 44% difference, which is a wide gap even when this sort of thing happens.
Past that, Scream 7 just opened with a stunning $64 million haul domestically, higher than 2023’s Scream 6 at $44 million and 2022’s Scream (5)’s at $30 million. Scream 7 has already made $97 million in its opening weekend globally, and it seems like it’s on pace to easily outgross those last two “revival” films.
Why was this “supposed” to fail? There was a volcanic river of online anger when Scream 5-6 actress Melissa Barrera was fired in November 2023 for her comments about the Israel-Gaza war and the treatment of the latter’s civilians. Then, her co-star and rising-star actress Jenna Ortega also departed, first citing scheduling, but later it seemed Barrera’s firing was a factor.
So, the movie lost two of its biggest, well-liked stars, and the spaces had to be filled by other young actors, but mainly reprisals from the franchise, like Neve Campbell. The idea was that the movie didn’t “deserve” to succeed, and at least ahead of this weekend, critics seemed to back that view purely on the film’s quality.
That just…wasn’t what general audiences thought. It certainly helped that Scream 7 had essentially no box-office competition this weekend; the next-closest offering was the animated GOAT, which earned just $12 million.
Could Scream 7 hit some all-time numbers? It’s certainly possible, given this pace. The highest-earning Scream movie ever is the original in 1996, which earned $173 million globally, just above Scream 2’s $172 million. If Scream 7 already made $97 million in just one weekend, depending on its pace of drop-off, that could be in reach. Somewhat easily, actually. That depends on how it does against Hoppers, the new Disney and Pixar movie starring a robotic beaver that seems destined to be a hit among families. Scream retaining its #1 spot if word about that film gets out at all seems unlikely. But again, international viewing and a long tail seem likely to push it to that all-time record. It’s a bit early to know for sure.
The point being, not that the vocal anti-Scream 7 crowd was wrong to express those views, but they were just not a substantive boycotting force to change the successful trajectory of the film. I suppose we’ll do another loop of all this once Scream 8 inevitably comes out now, given how Scream 7 is doing.
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