‘Obsession’ Has Made 330x Its Budget And Breaks A Different Record

Obsession continues to set records, adding to the pile it’s already stacked up over the past few weeks. The latest is that with just a 7% drop this past weekend, that makes it the highest-earning horror movie fourth weekend ever, this coming after two weeks in a row of unprecedented increases in earnings.

Obsession’s $224 million haul has sailed by Paranormal Activity’s $193 million, the 2007 low-budget horror miracle. Almost without question, it will also pass The Blair Witch Project’s $248 million. Projections now say that Obsession may end its run at around $300 million. But with its current figures and reported $750,000 budget, the film has now made 330x times its budget, one of the highest multiples in history, alongside those aforementioned horror films.

The long tail of Obsession will be possible thanks to Blumhouse’s recent decision not to cut its theatrical release. Original reports said that Obsession was meant to come to digital a week ago, on June 2, but with these astonishing holds/increases, that has been put off indefinitely.

The next potential date would be a month after its May 15 release, next week, but even that seems too soon. Rather, a more traditional 45-day theatrical window is the most likely, given what we’re seeing here. There is the desire to put it on digital to rake in even more cash, given that rentals/purchases there are often $20/25 with no cut going to theaters. Coming to an actual streaming service for “free” would be many months away.