lobal superstars BTS are a goldmine for anything associated with them. The popular South Korean group – members RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook – doesn’t even need to be actively promoting anything for a product to sell out. Even if products are in the background of their livestreams or Bangtan Bombs (their behind-the-scenes content), BTS fans, or ARMY, will spot them, and they will be sold out by the end of the week.
Jung Kook experienced this firsthand when he once mentioned a Lemon Kombucha product he enjoyed during a livestream. The product sold out that week, which annoyed the artist, as he had to look for it himself. SUGA now refuses to tell his fans what products he uses because he “doesn’t want them to be sold out.” Even the clothing that the members have worn – even the expensive brands – has sold out after they were seen in it.
It’s why companies have been lining up to work with the group, even if it’s just one or two members. Each member actually does have their own brand sponsorship deals. As a group, they’ve worked with multiple domestic, Japanese, and global companies, including PUMA, SK Telecom, VT Cosmetics, LG Electronics, Hyundai, FILA, Bodyfriend, Coway, and more.
Since their group comeback with ARIRANG, the group has not had much time to promote brands, as they’ve been focused on their ARIRANG World Tour, which began in April and is set to run until mid-2027. They have announced a few brand partnerships, for which they pre-taped promotions, including Nike, OREO, and their ARIRANG-inspired collab, ARIH, with food brands, Paldo and HY.
Here is what we know so far regarding their current collaborations:
ARIH
In April of this year, the creators of ARIH, owned by Paldo and HY, were inspired by BTS’s new album, ARIRANG, and worked closely with the group to create flavors that represent them and Korea. As the official sponsors of the BTS ARIRANG World Tour, ARIH will be at every tour stop to provide samples of the food and beverages.
The group did promote the products with video content on social media. The product is available online and at Walmart.
RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook are joining forces with the world’s #1 cookie to drop the Limited Edition OREO & BTS Cookies, a special OREO cookie created by BTS and dedicated to BTS fans, with a global movement as playful as the BTS universe itself.
Mondelez International
OREO
In May, OREO x BTS is reimagining what OREO could become with BTS’s influence. The limited-edition BTS Oreos feature a brown sugar pancake-flavored cookie inspired by hotteok, a beloved Korean street-food treat. The cookie will also feature 13 different cookie embossments in honor of the group’s 13th anniversary, which was on June 13.
The product is available online on Amazon, Target, Walmart, and Sam’s Club, while supplies last.
Nike
The sports apparel company announced in May that it would collaborate with BTS on exclusive merchandise and had a special Nike by You customization experience in honor of the group’s World Tour. The Nike x BTS “ARIRANG” World Tour merchandise, which included the region-exclusive cap and custom patches. The Korea- and Japan-specific merchandise sold out quickly online and in stores.
There will still be several cities that will launch the NIKE BY YOU events – London (July 1); Berlin (July 6); Paris (July 10); Toronto (August 15); Singapore, Taguig, Bangkok, Kuala Lumpur, Jakarta, Delhi, and Bangalore (all October 12); Bejing, Chengdu, Chongquin, Guangzhou, Hangzhou, Kaohsiung, Shanghai, Shenzhen, Taichung, Taipei, and Wuhan (All October 30); and Hong Kong (February 26, 2027).
Nike X BTS Merchandise will be available on July 5 in Chicago, Boston, San Francisco, Los Angeles, New York City, Las Vegas, and London; June 10 in China; August 20 in Singapore, Taguig, Bangkok, Kuala Lumpur, Jakarta, and Toronto; February 5, 2027, in Melbourne; and February 12, 2027, in Sydney.
Though the BTS members have had their ambassadorships since before their group comeback, they remain active in promoting the products.
RM
RM has been the global ambassador for Bottega Veneta since 2023, becoming the Italian luxury house’s first-ever celebrity ambassador. In September 2025, he attended the Bottega Veneta show for Milan Fashion Week.
Recently, RM was named the global ambassador of the National Museum of Korea, recognized for his longstanding interest in and promotion of traditional Korean art and culture. An avid art collector, RM is also set to hold a special exhibition of works from his personal collection at the San Francisco Museum of Modern Art in October.
Jin
When the oldest member of the group was discharged from the military in June 2024, he immediately went to work. He became the global ambassador to Fred Jewelry, Gucci, Alo, Laneige, Dongwon Tuna, and the Japanese brand Lucido-L. He is often seen wearing branded jewelry and clothing and has appeared in advertisements for Laneige, Alo, Fred Jewelry, Dongwon Tuna, and Lucido-L.
He has been the ambassador for Ottogi Jin Ramen since 2022. In December 2024, he launched a craft alcohol brand, IGIN, with renowned celebrity chef – and his good friend – Chef Baek Jong-won and the Korea Traditional Liquor Research Institute. Because it is his company, he serves as the face of the brand.
SUGA
Since 2023, SUGA has been Valentino’s global brand ambassador, or, as the company likes to call it, “DI.VAs” (Different Values). Though the artist has not promoted the brand since his discharge from the military, he has been seen wearing it at functions. It is unclear what his activity status is for the brand.
In February of this year, before the group’s comeback, SUGA was announced as Samsung’s official brand ambassador for its new Galaxy Buds 4 Pro. He was seen in campaign advertisements.
j-hope
j-hope was first named Louis Vuitton’s new house ambassador in 2023 and has remained an active spokesperson for the brand since then, attending the most recent LV show for Paris Fashion Week last week. He frequently wears LV products, showcasing his stunning looks on social media.
Since 2025, j-hope has been the brand’s affiliate for the luxury watch brand, Audemars Piguet.
In November 2025, j-hope launched his capsule collection with Japanese fashion brand Human Made, called “Human Hope.” The artist has remained a close collaborator with the brand, wearing the company’s products.
Jimin
Since 2023, Jimin has been Dior’s global ambassador and recently attended the French luxury fashion house’s Spring/Summer 2026 Fashion Show during Paris Fashion Week last week.
In December 2025, he was announced as the new global ambassador for the Korean skincare brand LADOR and appeared in the company’s ads for its latest product, Angel Muguet Perfumed Hair Treatment.
V
V has been a very busy man outside his work with BTS. The talented crooner is the current face of eight brand campaigns.
Since 2023, V has been the global brand ambassador for the French fashion brand Celine and the French luxury goods conglomerate Cartier. He recently attended the Celine Paris Fashion Week Show and has been seen wearing Celine on his days off from performances. He also wore Cartier during his 2026 GQ Korea covers. He has also been the face of Compose Coffee, featured on the brand’s cup sleeves.
After his discharge from military service in June 2025, V became the brand ambassador to Coca-Cola Korea (and featured in advertisements and commercials), Korean beauty brand TIRTIR (he’s in all the stores and ads), the Japanese outdoor lifestyle brand Snow Peak (appeared in ads and social videos), the Japanese beauty brand Yunth (ads), and Korea’s Paradise City resort (his face is all over the hotel and appears in commercials). It would not come as a surprise if more are planned for announcement.
Jung Kook
The youngest member of BTS has been Calvin Klein’s global ambassador since 2023 and has remained part of the brand since then. Jung Kook has been to their fashion shows and has been the face of the company whenever they get the chance to show him off. He has appeared in ads and commercials for the company, as well as on giant billboards and posters at the stores. His ads for the CK have gone viral, “breaking the internet.” He recently released his own CK collection, which sold out in under 30 minutes in the U.S.
After his discharge from military service in June 2025, he became the new global ambassador for Chanel Beauty in December and for the Swiss luxury watchmaker HUBLOT in February of this year. He has appeared in ads, commercials, and billboards for the watch company.
More collaborations can be expected to be announced over time, as BTS is one of the biggest groups in the world and continues to climb in popularity.
The article will be updated until BTS’s ARIRANG World Tour is complete.
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