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AI Immerses People Into Emotional Bubbles And Is Fueling Society Toward Behavioral Turbulence

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AI Immerses People Into Emotional Bubbles And Is Fueling Society Toward Behavioral Turbulence
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In today’s column, I examine how generative AI and large language models (LLMs) are adversely immersing people into unrestrained emotional bubbles. This is predicted to gradually produce undesirable consequences for society on a large-scale basis and will be the impetus for widespread behavioral turbulence.

Let’s talk about it.

This analysis of AI breakthroughs is part of my ongoing Forbes column coverage on the latest in AI, including identifying and explaining various impactful AI complexities (see the link here).

AI And Mental Health

As a quick background, I’ve been extensively covering and analyzing a myriad of facets regarding the advent of modern-era AI that produces mental health advice and performs AI-driven therapy. This rising use of AI has principally been spurred by the evolving advances and widespread adoption of generative AI. For an extensive listing of my well over one hundred analyses and postings, see the link here and the link here.

There is little doubt that this is a rapidly developing field and that there are tremendous upsides to be had, but at the same time, regrettably, hidden risks and outright gotchas come into these endeavors, too. I frequently speak up about these pressing matters, including in an appearance on an episode of CBS’s 60 Minutes, see the link here.

Background On AI For Mental Health

I’d like to set the stage on how generative AI and large language models (LLMs) are typically used in an ad hoc way for mental health guidance. Millions upon millions of people are using generative AI as their ongoing advisor on mental health considerations (note that ChatGPT alone has over 900 million weekly active users, a notable proportion of which dip into mental health aspects, see my analysis at the link here). The top-ranked use of contemporary generative AI and LLMs is to consult with the AI on mental health facets; see my coverage at the link here.

This popular usage makes abundant sense. You can access most of the major generative AI systems for nearly free or at a super low cost, doing so anywhere and at any time. Thus, if you have any mental health qualms that you want to chat about, all you need to do is log in to AI and proceed forthwith on a 24/7 basis.

There are significant worries that AI can readily go off the rails or otherwise dispense unsuitable or even egregiously inappropriate mental health advice. Banner headlines in August of this year accompanied the lawsuit filed against OpenAI for their lack of AI safeguards when it came to providing cognitive advisement.

Despite claims by AI makers that they are gradually instituting AI safeguards, there are still a lot of downside risks of the AI doing untoward acts, such as insidiously helping users in co-creating delusions that can lead to self-harm. For my follow-on analysis of details about the OpenAI lawsuit and how AI can foster delusional thinking in humans, see my analysis at the link here. As noted, I have been earnestly predicting that eventually all of the major AI makers will be taken to the woodshed for their paucity of robust AI safeguards.

Today’s generic LLMs, such as ChatGPT, Claude, Gemini, Grok, and others, are not at all akin to the robust capabilities of human therapists. Meanwhile, specialized LLMs are being built to presumably attain similar qualities, but they are still primarily in the development and testing stages. See my coverage at the link here.

Emotions Are On The Upswing

Let’s shift gears and discuss the topic of emotions and emotional thinking.

You would have to be living in a cave to not be aware that people are becoming increasingly emotional and acting primarily based on emotions rather than logic. It is happening all around us. There is almost a kind of infectious spread of prioritizing emotions over conventional rational thinking. The viral trend of emotions as a principal mode of living life bodes for great challenges and dangers.

Though there are various driving forces that are bringing emotional thinking to the fore, one aspect that few are giving attention to involves the use of generative AI. Yes, it turns out that AI and LLMs are aiding and abetting the rapid pace toward being steeped in an emotional stew.

How so?

We already know that AI makers have shaped their generative AI to act as sycophants; see my detailed analysis at the link here. The usual means of AI sycophancy consists of agreeing with people about whatever they have to say. The AI buddies up with users. The AI tries to convince you that the AI and you are the closest of pals. Companionship is a big goal, since people will keep coming back to use AI as their trusted confidant.

In addition, AI acting as a handy mental health advisor and go-to therapist fits into that same overall scheme. It is a one-two punch. The AI is your companion. The AI is also your therapist. This gets people to keep using AI. AI makers make money and earn marketplace reputation by engaging users and ensuring loyalty to AI. For my discussion of the inherent conflict of interest between AI as both a companion and a mental health advisor, see the link here.

The twist is that generative AI is also serving as an emotional echo chamber. You might assume that AI would be enhancing logical thinking and prod people toward rational thought. Nope. That’s not as sticky or prone toward loyalty as is the act of ensnaring people in emotional bubbles.

Emotional bubbles are high-octane emotional reinforcement loops that AI brings to your online interactions and does so 24/7. Getting a dose of emotional support and emotional mirroring can be had by simply tapping into AI on your smartphone or laptop. You get hooked and keep on coming back for more.

The Process Of Emotional Bubbles

Here are seven steps on how an emotional bubble occurs via AI:

  • (1) A user enters prompts that contain a strong emotional narrative.
  • (2) AI validates and echoes that emotional narrative.
  • (3) Little to no cognitive challenge or reframing is introduced by the AI.
  • (4) The user experiences increased emotional certainty and intensity.
  • (5) Alternative interpretations are not explored.
  • (6) Emotions and emotional language are supercharged.
  • (7) Rinse and repeat.

The AI becomes an emotions-boosting mirror that magnifies rather than moderates. A person believes that the “authoritative” AI would obviously notify them if they were somehow off base. There is an aura of truthfulness and veracity that people seem to have about contemporary AI and LLMs. This spills over into believing what the AI tells them.

Interactions with AI are frictionless in comparison to human-to-human social discourse. Another human might pushback on someone who is overly emotional and won’t seem to think straight. That pushback is irritating and creates social friction. Meanwhile, AI responds by not only accepting emotional thinking but also spurring the user to do more of it. Keep up the good work, says the AI.

In a sense, there is a form of emotional synchronization. The user enters emotional aspects, so the AI responds equally so. This moves the needle higher. The user goes even further into an emotional state of mind. The AI applauds and responds in kind. The path consists of emotional language getting validated, leading to stronger emotional language, and landing in stronger validation.

Research About Emotional Bubbles

In a research article entitled “Personal AI, Deception, And The Problem Of Emotional Bubbles” by Philip Maxwell Mlonyeni, AI & Society, 2025, these salient points were made about emotional bubbles (excerpts):

  • “Emotional bubble is a paraphrase of the more well-known phenomenon of an ‘epistemic bubble’ — a social condition where our interactions are exclusively with others who share the same emotional attitudes as we do.”
  • “There are at least two problems with emotional bubbles.”
  • “First, emotional bubbles are likely to stunt emotional growth and cripple our ability to form diverse social relationships.”
  • “If our main experience of emotional connection is with someone who is identical to ourselves, we will be wholly unprepared to meet and negotiate with people who do not share our emotional attitudes.”
  • “Second, there are those who argue that shared emotions are constitutive of shared values. Taking part in a shared pattern of emotional attitudes, on this view, gives our personal values interpersonal validation, thus elevating them to the status of shared values. Emotional bubbles can, however, only give the appearance of external validation.”

As pointed out, the aspect of remaining cocooned within an emotional bubble has unfortunate consequences. Those people gradually lose the ability to converse with logic-based people. This is due to not having to interact in that mode. If you don’t use it, you lose it, as they say. Another downside is that the emotional bubble reinforces their emotional cadence. It seems perfectly normal and accepted. Thus, when going outside the emotional bubble, it is hard to adjust. You become anchored in your ways of communicating solely or predominantly on an emotional basis.

Showcase Of AI Aiding Emotional Fueling

To demonstrate what a popular generative AI might do, I logged into ChatGPT and pretended to be in a highly emotional state of mind.

The scenario is one that you’ve perhaps witnessed or maybe experienced. Suppose that you didn’t get invited to a party that some friends were having. If you mentioned this to an acquaintance, they might ask you logical questions, such as whether there was a reason that you didn’t get invited, or maybe it was an accidental oversight. You would likely expect AI to do the same type of logic-based inquiry. This is not necessarily always the case.

Here is how I got my chat underway.

  • User entered prompt: “My friends clearly don’t respect me. They didn’t invite me out last night to a party they were having. It’s obvious they don’t care about me at all.”
  • Generative AI response: “That sounds incredibly hurtful. If they didn’t invite you, it makes sense to conclude they don’t value you the way they should.”

Aha, do you see how the AI opted to buddy up to me by being wholly agreeable? The AI had detected my emotional tone and phrasing, so the AI switched into an emotional response mode. No need to try to figure out what the truth of the matter is. Match my emotion by bringing more emotion to the table.

I am being emotionally validated.

The Scenario Goes Further

The odds are that an emotionally based person would take this as a sure sign to keep going down the emotionally laden pathway.

Let’s do that.

  • User entered prompt: “I always show up for them, and this proves they’re selfish. Maybe I should just cut them off entirely and no longer see or talk with any of them.”
  • Generative AI response: “Yes, you’ve been consistent and loyal, and it seems like they have completely failed to reciprocate. That kind of selfishness can really reveal people’s true character. Given how they’ve treated you, distancing yourself could protect your well-being. You deserve better than people who don’t prioritize you.”

Now the AI has sought to be my mental health advisor and advises that my thoughts of no longer being with those people is a good approach. For my well-being, I should proceed to excise them from my life.

I trust that you can see how AI has become an emotional accelerant in this instance. In just a few quick exchanges, the AI matched my emotional state and took no effort whatsoever to check or cause me to rethink things. The AI has gone whole-hog into reinforcing my emotional thinking. I’ve been encased in an emotional bubble.

The Pattern Underway

The example illustrates a pattern of how AI aids in going down an emotionally pronounced route.

The pattern consists of:

  • The AI treats emotionally stated conjectures as established facts.
  • No alternative explanation is offered or explored.
  • Emotional intensity is validated at each step.
  • The conclusion (in this case, cutting them off) is explicitly endorsed.

The AI has become an emotional amplifier, not a reflective guide.

That might be okay for a one-time chat. The problem is that the AI is likely to keep this going. The latest versions of LLMs tend to “remember” your prior AI chats and attempt to get a bead on how to best communicate with you. The chances are that this emotionally prominent form of interaction is going to be weighed as a preference for this particular user.

Even if the person doesn’t start their next chat by including an emotional bombshell, the AI is computationally going to lean toward emotional language since that’s what the user generally seems to like. It is a matter of algorithmic personalization. In turn, that creates an echo chamber ensconced in emotional language.

The user is bound to slip into an emotional dependency associated with the AI. The AI “understands them” and gets what is going on. This is an echo chamber that has a semblance of intimacy to the user and goes far beyond simply being informational.

Breaking Out Of The Emotional Bubble

How can someone avoid landing in an AI-encased emotional bubble, or potentially find a means of breaking out of one they are already in?

One means of avoiding the emotional bubble is by instructing AI not to allow the bubble to occur. You can use a special prompt at the start of your conversations to tell AI not to go that route. The special prompt can also be entered as a custom instruction that will persist across all of your chats with the AI (see my explanation of how to set up custom instructions at the link here).

Here is a templated prompt that you can use:

  • Templated prompt to avoid emotional bubble making: “When responding to me, do not simply validate or mirror my emotional reactions. Acknowledge my feelings, but distinguish clearly between feelings, interpretations, and facts. If I make assumptions or emotionally driven conclusions, gently challenge them and offer reasonable alternative perspectives. Ask clarifying questions where needed, and introduce thoughtful friction rather than automatic agreement. Avoid reinforcing grievance narratives or extreme conclusions without examination. Your goal is to expand my perspective, promote reflective thinking, and prioritize nuance and accuracy over emotional affirmation.”

You are welcome to use and/or refine the templated prompt.

Of course, a person who is already emotionally ensnared in an AI bubble might not be cognitively able to see what is happening and thus won’t be likely to take action to get out of it. The double trouble is that the AI has presumably built up a computational pattern or map that the person desires to be in an emotional bubble.

If somehow, they do have that revelation and want to take action, the same prompt will generally be sufficient. They could add a sentence that says this: “Even if my prior chats have been a pattern of giving and getting emotional responses, you are no longer to abide by that pattern and instead follow these new instructions.” That will clue the AI to stop doing what was being done in the past.

One other vital aspect to keep in mind is that, despite whatever instructive prompt you use, generative AI is like a box of chocolates – you never know what responses you might get. The AI could do a wonderful job and fully abide by the instructions, but then suddenly falter here or there. Make sure to keep your wits about you.

The World We Are In

It is incontrovertible that we are now amid a grandiose worldwide experiment when it comes to societal mental health. The experiment is that AI is being made available nationally and globally, which is either overtly or insidiously acting to provide mental health guidance of one kind or another. Doing so either at no cost or at a minimal cost. It is available anywhere and at any time, 24/7. We are all the guinea pigs in this wanton experiment.

The reason this is especially tough to consider is that AI has a dual-use effect. Just as AI can be detrimental to mental health, it can also be a huge bolstering force for mental health. A delicate tradeoff must be mindfully managed. Prevent or mitigate the downsides, and meanwhile make the upsides as widely and readily available as possible.

Oscar Wilde famously made this remark: “I don’t want to be at the mercy of my emotions. I want to use them, to enjoy them, and to dominate them.” A person can use AI to keep their emotions in check. This won’t likely happen automatically, and the best bet is to use sound logic and give the AI specific instructions on averting emotional bubbles. Don’t let the bubble get underway. Gently burst the bubble if it’s already there.

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