Netflix And IHeartMedia Expand Their Exclusive Video Podcast Partnership

New shows featuring Kate Hudson & Oliver Hudson, Lele Pons and Martha Stewart join the growing slate of iHeartPodcasts on Netflix

iHeart

HeartMedia and Netflix have announced the next phase of their exclusive video podcast partnership with the addition of a new collection of iHeartPodcasts from some of what both companies describe as “today’s most influential and culturally resonant voices,” including Kate Hudson and Oliver Hudson, Lele Pons, and Martha Stewart launching as video shows on the streaming service. The agreement includes all new episodes from the podcast lineup, as well as select library episodes from each show.

The shows now joining the existing lineup on Netflix include the new Suite 305 with Lele Pons hosted by Latin multi-hyphenate and social media star Lele Pons who is joined by Shakira in the first episode; The Martha Stewart Podcast featuring conversations between the culinary and culture icon and her extraordinary guests; and Sibling Revelry with Kate Hudson and Oliver Hudson, a show from a famous brother and sister duo going deep into all topics with other siblings.

These shows will join the below previously announced slate of popular iHeartPodcasts, continuing to bring Netflix members an expanded range of programming spanning lifestyle, pop culture, comedy, and personal storytelling. The current slate of podcasts include The Breakfast Club, Bobby Bones Presents: The Bobbycast, My Favorite Murder, Dear Chelsea, Stuff They Don’t Want You to Know, Stuff You Missed in History Class, and Stuff To Blow Your Mind, among others.

In addition to these new video podcasts, Netflix and iHeartMedia recently launched The Breakfast Club as a live video show airing simultaneously each weekday. This gives members real time access to the show’s unfiltered conversations, headline driving interviews and cultural commentary as it happens. While the radio broadcast continues to include traditional commercial breaks, Netflix viewers receive an enhanced, uninterrupted experience, with those breaks filled by exclusive bonus segments, behind the scenes moments, extended discussions and original content—resulting in nearly three continuous hours of programming each day.

According to a press release from iHeart, this latest collection of podcasts will begin rolling out on Netflix in the coming months. iHeartMedia retains all audio-only rights and distribution for the shows included in the deal. All podcasts will continue to be available on iHeartRadio and everywhere podcasts are heard.

According to Podnews, the radio show/podcast The Breakfast Club is the platform’s runaway success. It accounts for over 40% of all podcast views on Netflix.

The number two title is the companion podcast for Bridgerton. Other major shows, such as On Purpose with Jay Shetty and exclusive content from Barstool Sports, are also part of the lineup.

In recent months, Netflix, Hulu, and now Tubi have all incorporated podcast content into their streaming platforms. According to Current, streaming platforms are adding podcasts—particularly video formats—to compete with YouTube and keep audiences engaged. This strategy lowers content costs while boosting ad revenue and subscriber retention between major series releases.

Licensing or producing standalone shows with established fan bases is significantly cheaper than filming original, scripted television. Platforms utilize personality-driven podcasts to fill content gaps and sustain viewer engagement between major show release. Platforms are pivoting to “vodcasts” because younger demographics increasingly expect visual elements when consuming audio content.

Expect more announcements about expanding podcast content on streaming services in the coming months.

Netflix is one of the world’s leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films, and games across a wide variety of genres and languages. iHeart is the largest podcast publisher according to both Podtrac and Triton, with more downloads than the next two podcast publishers combined.