The African Union Headquarters in Addis Ababa, Ethiopia, was constructed at great expense with Chinese labor by Chinese firms. It is a telling showcase of Chinese influence and prestige in Ethiopia and Africa as a whole.
AFP via Getty Images
Bellwethers for investment, regions or sectors that signal broader shifts, are invaluable for investors. There are few better bellwethers for investment in Sub-Saharan Africa than Ethiopia. Few countries combine Ethiopia’s scale, history, demographic weight, and developmental ambitions. It is rich in natural resources without becoming a classic rentier state. Its economy is broad enough that manufacturing, agriculture, services, mining, and technology all possess a stake in national success. With more than 135 million people, Addis Ababa increasingly makes decisions that reverberate far beyond the Horn of Africa.
Great powers have long recognized that reality. In recent decades, the United States, the Soviet Union, and later China each devoted extraordinary political capital toward shaping Ethiopia’s trajectory. Their methods differed, yet each viewed the country as more than another African partner. They understood that success in Ethiopia often translated into influence across the continent. In accord with history, the next phases of African investment are beginning here.
The Life Of The Party
For years, Ethiopia represented China’s most ambitious political and economic experiment outside Asia. Beijing found an eager partner in the Ethiopian People’s Revolutionary Democratic Front, which embraced elements of China’s developmental model. The EPRDF loudly and explicitly proclaimed it was constructing a Chinese-style “party state,” with former Prime Minister Meles Zenawi repeatedly praising “China’s amazing reemergence” while promising closer ties between the Chinese Communist Party and EPRDF.
Unlike the CCP, the EPRDF never became a unified organization. Instead, it was governed by a coalition of ethnically segmented satellite parties, with constituent organizations representing the country’s major ethnic communities, under a system of ethnic federalism. The arrangement delivered impressive economic growth for many years, but it also contained structural weaknesses that Beijing’s own system largely avoided. Reformist insiders, shifting alliances, and defections among coalition partners ultimately unraveled the governing framework. The rise of Prime Minister Abiy Ahmed, followed by the Tigray War, marked the end of an era.
For China, this outcome carries significance beyond Ethiopia itself. Here was a government that had explicitly borrowed from Beijing’s developmental playbook and sincerely attempted to imitate it, but failed. It failed in the state that wasn’t just the most ideologically devoted, but the best materially positioned in Africa to succeed.
What followed wasn’t just a shortcoming or a foreign policy setback, but an indictment of the Chinese model in Africa. According to Afrobarometer, the most reliable surveyor of African public opinion, before EPRDF rule began to unravel in 2016 , African public opinion was largely favorable towards China. Nearly a decade later data showed broad declines in positive attitudes of Africans towards the Chinese development model, signaling the end of the honeymoon phase of Chinese investment in Africa.
Ethiopia’s Economic Revolution
At every stage, economic developments in Ethiopia predicted future behavior across Africa. Conventional wisdom suggested that its political instability would discourage foreign capital while reinforcing China’s dominant commercial position. Instead, the opposite has begun to emerge.
Ethiopia’s current economic strategy represents one of Africa’s most consequential experiments in macroeconomic liberalization. The Ethiopian state is consciously retreating from the commanding heights of the economy. Policymakers are steadily replacing state-directed investment with efforts to attract foreign direct investment, encourage private lending, expand financial inclusion, and monetize larger portions of everyday economic activity. Liberalization has extended beyond finance into telecommunications, manufacturing, logistics, and digital commerce.
This transformation has altered not only how investment enters Ethiopia but also who is providing it. China still comprises the largest share of foreign direct investment, but its dominance is shrinking. Some of the country’s most notable commercial breakthroughs have come from firms that would not have been considered frontrunners only a few years ago.
The entry of joint UK-Kenyan company Safaricom into Ethiopia’s telecommunications sector demonstrated that long-standing assumptions regarding Chinese dominance were no longer absolute. The fear that Chinese telecommunications giant Huawei, established in Ethiopia, would reign supreme after Ethiopia deregulated the largest telecommunications market proved misplaced. This was a pleasant surprise given the significant worldwide controversy surrounding Huawei’s dominance in constructing 4G infrastructure.
In mining, India’s Rashmi Group illustrates another geopolitically important trend. Rather than merely exporting minerals, the company has emphasized domestic refining to better align with Ethiopia’s industrial objectives. Such an approach offers Addis Ababa opportunities to capture greater value from natural resources, rather than remaining exclusively a supplier of raw materials within existing global supply chains, where Chinese firms have traditionally occupied commanding positions.
This is a direct repudiation of China’s global critical-minerals monopoly and an implicit alignment with American foreign policy objectives to undermine China’s sectoral dominance by promoting localized refining worldwide. Such a seemingly benign move puts Ethiopia in opposition to China’s monopoly and is a rebuke of the former object of Ethiopian emulation.
Perhaps the most unexpected entrant and another notable case in Ethiopia is Wildberries. Best known as one of Eurasia’s largest digital marketplaces, it exploded during COVID and has since enjoyed success across the region, competing with Chinese retailers such as Alibaba. The selection of Ethiopia as its first African market is telling, as it reflects confidence that Ethiopian liberalization has created both an environment not unfairly skewed towards Chinese companies and one teeming with potential customers.
Wildberries arrives with an established technology platform, extensive logistics experience, and a business model centered upon reducing barriers for small and medium-sized enterprises. Ethiopian sellers gain access to international consumers without having to build warehousing, payment systems, marketing infrastructure, or delivery networks themselves. That strategy dovetails with the government’s Digital Ethiopia 2030 initiative, which seeks to accelerate digital adoption throughout the economy while integrating domestic businesses into global markets.
This focus on smallholders has created a competitive advantage for Wildberries against many Western and Chinese firms in the country that rely on and emphasize bulk economies of scale. Across much of Africa, technological leapfrogging and direct engagement increasingly enable entrepreneurship despite persistent obstacles involving financing, logistics, and market access. Digital platforms capable of lowering those barriers will continue to enjoy success as they create opportunities that extend well beyond online retail. They encourage formalization, broaden participation, and connect local producers with customers previously beyond reach.
Africa’s Future: Beyond Beijing?
None of this means Chinese firms are disappearing from Africa. What it does mean is that trends present across multiple sectors of the Ethiopian economy will likely recur elsewhere. Beijing remains one of the continent’s most significant economic partners, possessing enormous advantages in infrastructure, manufacturing capacity, market size, and industrial expertise. Yet Ethiopia suggests something important is changing.
African governments increasingly possess alternatives, and the first decade of the Belt and Road Initiative appears to have lent China less leverage than many anticipated. Ethiopia illustrates this evolution particularly well. Its reforms do not represent a wholesale rejection of China. Instead, they reflect an understanding that national development is best served by competition among multiple international investors and the confidence to pursue it. Chinese companies continue operating throughout Ethiopia, yet they now compete alongside British, Kenyan, Indian, Russian, Gulf, European, American, and other participants pursuing opportunities created by liberalization. That competitive environment ultimately benefits Ethiopia far more than exclusive dependence upon any individual partner.
Observers often assumed systems modeled after China inevitably become locked into Beijing’s orbit. Ethiopia demonstrates otherwise; its economic transition has shown remarkable flexibility following political change. Reform has proven difficult, sometimes violent, and remains incomplete. Nevertheless, adaptation occurred far more rapidly than many expected.
This experience carries broader implications across Africa and for foreign investors. Numerous governments have incorporated aspects of China’s development model over the past two decades while simultaneously expanding commercial ties with Beijing. As domestic priorities evolve, those same countries may increasingly pursue investment diversification.
Not every government will experience Ethiopia’s dramatic upheavals. Most probably will not. Yet many could still replicate portions of its economic evolution by broadening participation, encouraging private enterprise, welcoming additional foreign investors, and leveraging competition among outside powers to secure more favorable outcomes.
For investors, policymakers, and business leaders, Ethiopia deserves careful attention precisely because reform is incomplete but continues amid substantial challenges, political uncertainty, and institutional constraints. Those realities make recent developments even more revealing. When companies from countries as varied as Kenya, India, Britain, Russia, and the Gulf find expanding opportunities, they are responding to structural changes rather than headlines.
Africa’s investment landscape is entering a more competitive phase. China will remain an indispensable participant for years to come, but it is increasingly becoming one competitor among several rather than the ascendant favorite. Ethiopia, once viewed as Beijing’s model partner, may ultimately become the first major example of that transition. The rest of the continent is watching closely. So should everyone else.

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