Topline
Luxury influencer and so-called “Queen of RichTok” Becca Bloom is going viral for yet another one of her infamous “hauls” full of designer goods, but this time she’s being praised for her generosity as she breaks down the $4,000 in gifts she bought for her housekeeper’s birthday.
Becca Bloom attends the Elie Saab fashion show July 9, 2025 in Paris, France.
Corbis via Getty Images
Key Facts
Bloom, who has more than 5 million followers on TikTok, posted a video breaking down “everything I got my housekeeper for her birthday” that has racked up more than 3 million views in just 24 hours.
The video starts with Bloom showing two red envelopes—which she said contained a cash bonus and spa package—before moving on to the first designer item with an eye-popping price tag: a set of two teacups and saucers from Tiffany & Co.
Next came a blue-and-white Loro Piana scarf, similar styles of which sell for about $1,100, and $280 espresso machine made by Bialetti in collaboration with Dolce & Gabbana.
The biggest ticket item in the haul was the leather JW Anderson Loafer Bag that is listed for $1,750 on the brand’s website.
Bloom also gifted at least $300 worth of skincare and an $11 puzzle, bringing the grand total for the gifts—not including the spa package or cash—to roughly $4,000.
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Key Background
More than 5.3 million people have followed Bloom since she first joined TikTok in early 2025. She gained early viral attention for showcasing her opulent life, including videos putting sashimi and caviar on Versace plates for her cat. She also gives personal and financial advice online. Her most popular videos include showing off luxury hauls from brands like Hermès and Bvlgari, and she went viral last month for showing off a pile of anniversary gifts from her husband that cost more than $23,000. The gifts included a $6,000 Judith Leiber bag, $5,300 bracelet from Van Cleef and two sweaters from Christian Dior, one of which retails for as high as $3,000. Bloom has been dubbed the “Queen of RichTok,” a section of TikTok that sees wealthy creators showcasing their ultra-luxurious lifestyle. In addition to Bloom, RichTok is dominated by creators like Skyelar Chase, Chloe Liem, and Jaime Xie, whose father Ken Xie is worth an estimated $5.5 billion.
What We Don’t Know
Where exactly Bloom’s money comes from, or how much she has, though it’s a popular subject for the influencer’s fans and critics. Bloom, whose real name is Rebecca Ma, has cited the hard work of her parents as the inspiration for her decision to carve out her own career on social media. Her parents, Simon Yiming Ma and Heidi Chou, founded China-based IT services firm Camelot Information Systems in the 1990s. The company went public in 2010 but was taken private again in 2014.
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