FOXBOROUGH, MASSACHUSETTS – JUNE 26: Ousmane Dembele #7 of France celebrates scoring his team’s first goal during the FIFA World Cup 2026 Group I match between Norway and France at Boston Stadium on June 26, 2026 in Foxborough, Massachusetts. (Photo by Justin Setterfield/Getty Images)
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The World Cup has revealed more than entertaining games — it has offered a snapshot of where elite soccer is heading.
Beneath the 215 goals scored across 72 matches during the group stage, FIFA’s Technical Study Group identified three trends reshaping the modern game: The growing influence of substitutes, the rise of aggressive counter-pressing and the transformation of goalkeepers into playmakers.
Taken together, these developments point to a tournament increasingly defined by tactical depth rather than individual moments alone.
The Technical Study Group is a panel of experts assembled to analyze matches at major FIFA tournaments. Its role is to study the game from a tactical perspective, identify trends and sharing insights that can help coaches and players.
The biggest trend has been the impact of players coming off the bench. Substitutes contributed 43 goals during the group stage, an unusually high figure that reflects how managing are treating their squads as bigger player units rather than relying solely on their starting lineup.
The growing influence of subs also reflects some broader changes. With teams pressing more intensely and matches becoming increasingly physical, fatigue creates opportunities that well-prepared replacements are exploiting. Tactical flexibility, the ability to sub more players and hydration breaks have proven just as valuable as coaches increasingly win games through in-game adjustments rather than pre-match setups.
Elite finishing
Finishing has also emerged as a defining factor. France’s return of 10 goals from an expected goals (xG) value of five illustrates a team converting chances at an exceptional rate. FIFA’s Technical Study Group said this overperformance is due to elite execution.
As former Sweden manager Jon Dahl Tomasson noted during a news conference on Monday in Miami, the technical quality of finishing and the speed of decision-making have been among the tournament’s most impressive features.
“Football is about winning games and scoring goals. Every time we see a goal, you see joy, you see disappointment, you see emotion and what we’ve seen so far is quality in finishing,” Dahl Tomasson told reporters. “What does it mean? The technical quality of the kick, the position, the decision-making, we’ve seen that so far, which has been quite incredible.”
Players such as Ousmane Dembele and Lionel Messi have exemplified this efficiency, turning relatively few chances into decisive goals. Their performances reinforce an enduring truth in tournament soccer: While chance creation remains essential, the teams that consistently outperform expectations are those with players capable of producing moments of exceptional skill.
More counter-pressing teams
Without the ball, this World Cup has highlighted the growing importance of counter-pressing. Rather than retreating into defensive shape after losing possession, teams are immediately attempting to recover the ball high up the pitch. The United States have emerged as perhaps the clearest example of this philosophy under manager Mauricio Pochettino, with Ecuador, Canada and Germany also demonstrating similar approaches.
The data supports the effectiveness of the strategy. Winning teams have recovered possession four seconds faster than losing sides, suggesting that the immediate reaction after losing the ball can be as decisive as possession itself. The most successful teams are those with a clearly defined identity, using short-passing structures that naturally position players to launch an immediate press when possession changes hands.
Former Manchester city right back Pablo Zabaleta, a TSG member, said that for some teams, this tactic has become “part of their DNA.”
“They react quickly instead of dropping back into a low block, you see how they counter-press quickly and regain the ball in the opposition half so they can counter-attack closer to the opposition box,” he added.
Goalkeeper evolution
Perhaps the most significant long-term tactical shift, however, is occurring in goal. The traditional image of goalkeepers launching long clearances has disappeared, replaced by players who initiate attacks from the back. The numbers illustrate the transformation: Goalkeepers took every goal kick in 2018, a figure that fell to 91% in 2022 and has now dropped to just 52% at this World Cup.
Instead, defenders increasingly restart play before returning the ball to their goalkeeper, who then acts as an additional outfield player to build attacks and bypass the opposition’s first line of pressure. The number of forward passes played beyond the defensive line has more than doubled since the previous World Cup, underscoring how build-up patterns have evolved.
This trend has been evolving since the mid-2010s when German goalie Manuel Neuer developed into a “sweeper keeper” because of his playing style and speed when rushing off his line to anticipate opponents.
Former Switzerland goalkeeper Pascal Zuberbuehler, who heads the TSG’s technical operations, described the modern goalkeeper as “almost like a quarterback,” responsible not merely for preventing goals but also dictating the first phase of possession. Cape Verde’s Vozinha offered a compelling example, producing an outstanding display against Spain while executing his team’s game plan with composure to help secure a historic progression to the knockout stage.
“This is a set play that starts on a goal kick, and from there you create,” he said. “We see that the goalkeepers are not playing anymore a long ball from a goal kick.”
Clemente Lisi is the author of “The World Cup: A History of the Planet’s Biggest Sporting Event, 2026 Edition.”
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