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Why The Navy Said Yes To Hosting NASCAR

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Why The Navy Said Yes To Hosting NASCAR
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For one weekend, one of America’s most secure and strategically important military installations stopped sounding like jet engines and started sounding like stock cars.

That is, on paper anyway, a ridiculous sentence.

But on Naval Base Coronado in San Diego this weekend, NASCAR’s arrival wasn’t simply another destination event or another experiment in taking racing somewhere unusual. For the U.S. Navy, it became something bigger: a rare opportunity to pull back the curtain on a service that, by design, usually operates far from public view.

“It means that what we do matters,” Assistant Secretary of the Navy for Manpower and Reserve Affairs Ben Kohlmann said Friday inside a hangar transformed into a media center. “When a culturally significant organization like NASCAR asks to partner with the Navy… what the sailors that are out or deployed in their country do matters.”

Millions will tune in for restarts, strategy calls and the novelty of seeing race cars circulate around an active military installation.

The Navy knows that.

But Kohlmann suggested the real value isn’t measured in ratings. It’s visibility.

“One of the things that the Navy is known for is kind of the silent service,” he said. “Not a lot of media out with us as we deploy. And yet we keep the sea lanes, the communication open, we ensure that free trade occurs.”

That makes this weekend less of a race promotion and more of a showcase.

For years, sports leagues have sought military partnerships because patriotism plays well on television. What makes Coronado different is that the military appears equally interested in the exchange.

According to Kohlmann, the event was the product of a multi-year planning effort that began when NASCAR first approached Navy leadership. Approval moved through operational channels all the way to the Chief of Naval Operations before execution shifted to local teams preparing the base to host one of the largest sporting events ever staged there.

And some of the people helping build that event weren’t contractors.

They were sailors.

Among them was NASCAR driver and Navy Reserve Lieutenant Commander Jesse Iwuji, whose current unit, Amphibious Construction Battalion One, helped support construction efforts for the temporary street circuit.

“To have my unit actually be part of that has been really, really cool,” Iwuji said.

For Iwuji, the weekend is layered in ways few drivers experience. Naval Base Coronado is not simply the venue. It is effectively home.

The former Naval Academy graduate and reservist said seeing NASCAR and the Navy come together carried meaning beyond motorsports.

“There’s so many service members out there who put that uniform on every single day and they’re serving, whether they’re here, whether they’re abroad, overseas, on ships and in planes, undersea, you name it,” Iwuji said. “Everyone is really rooting for this weekend.”

That enthusiasm extends beyond those in uniform.

Coronado is accustomed to controlled access, military routines and carrier operations. This weekend it absorbed race fans, sponsors, television crews and a level of public access that military facilities rarely allow.

Kohlmann sees that as part of the point.

“This is kind of the hub for all of our carrier training exercise that happen out in Southern California,” he said, adding that pairing military aviators with NASCAR competitors created a fitting overlap of elite performance cultures.

High-performance machines.

High-performance people.

Different uniforms.

By Sunday afternoon, winners and losers will be decided in a matter of seconds.

But the larger bet for NASCAR and the Navy appears to be something measured over a much longer timeline: whether opening the gates for one unusual weekend leaves millions of Americans with a better understanding of what happens behind those gates when they’re closed.

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