Why Meta’s Stock Is Rising After Muse AI Launch

Meta shares opened up over 5% on Wednesday, trading at $646.65, up 5.41%, at 10:15 a.m. EDT after Meta on Tuesday unveiled Muse, a personal AI agent that the company says “doesn’t just answer questions, it actually does the work,” like booking travel, sending emails and buying something, with the ability to take on “big audacious goals.”

Zuckerberg has previously told investors that one reason why Meta is investing so heavily in data centers and infrastructure is because supercharged digital assistants are AI models’ next step and will be the company’s “next wave of products and revenue lines in the months and years ahead.”

Meta delayed Muse’s launch in April over safety and reliability concerns, after internal testing uncovered problems like sensitive-data exposure and inconsistent performance.

Muse will initially only be available in the U.S., through a dedicated app or Meta’s WhatsApp service, and the company plans to add the personal agent to its smart glasses soon, according to Tuesday afternoon’s announcement.

Meta plans to offer Muse as a free product, along with $20 and $100 monthly subscriptions for heavier usage.

Zuckerberg on Tuesday night also said Threads has reached 500 million monthly active users, which he said puts it on par with or bigger than Elon Musk’s X, giving investors another reason to view Meta’s newer products as lucrative.